Welcome to Excelsior Content
Meet the Brains Behind the Content
Excelsior Content, LLC, is a content marketing agency dedicated to providing high-quality, SEO-informed, and audience-focused content.
Whitney Wellman, a content marketer with nearly a decade of experience in the digital marketing space, founded Excelsior Content in December 2022. Excelsior Content became an officially recognized LLC in April 2023!
Today, Excelsior Content is comprised of an experienced content strategist and manager and a team of content writers.
Together, we churn out quality, timely, effective content for our clients. We aim to form long-term relationships with clients in digital marketing and help execute and improve their content strategy.
Who We Are
Whitney Wellman is a content marketing consultant, founder, and owner of Excelsior Content, LLC.
She began in the digital marketing realm in 2016 as a content writer with no experience! Since that fateful day, she fell in love with all things digital content. She quickly moved from content writer to assistant editor, to editor, to content manager in less than two years at her then-full-time job for an in-house team at an addiction rehabilitation network.
After the digital marketing team for that employer was disbanded, Whitney consulted with a legal marketing team for a year before moving to work with another addiction treatment network in 2020. Along the way, she worked for both a legal content agency and a general content agency to make ends meet for her family.
In October 2022, as the senior content manager of a team of eight (one that she advocated for, formed, and trained on her own), Whitney got a crazy thought… “What if I take my content knowledge and try to form my own team?” It turned out not to be so crazy.
Clients have been wholly and consistently satisfied with the Excelsior Content team’s work, and the team has grown in size and operations. We hope only to continue to grow, help our clients meet their content goals, and keep assisting companies doing good in the world.
Expert Consultations
Find out how we can help you elevate your content strategy.
Cost Efficient:
Build a content package based on your needs, goals, and budget.
Fast Turnaround
Get content in your hands quickly and on an ongoing basis.
Content Experience
Access high-quality content written and produced by writers and editors with years of experience in a range of industries.
Our Team
Christan Ford-Holevinski
Christan Ford-Holevinski received her Bachelor of Arts degree in English Literature from the University of Michigan in Ann Arbor and has more than a decade of experience in professional writing, specializing in SEO articles and blogs.
She has written on a variety of topics, including both medical and legal topics, and loves taking on assignments that allow her to learn about new things and expand on her skills as a writer and researcher.
Rachel Lawton
Rachel Lawton is a content writer for sustainability and wellness companies. She’s driven by a deep-rooted belief that there are no healthy people without a healthy planet, and vice versa.
Her BSc in Environmental Management, coupled with a lifelong passion for building a more sustainable world, sees her writing for a range of climate-conscious clients.
Meanwhile, her own interests in holistic health, yoga, meditation, and mental health position her perfectly to work with clients in the wellbeing space.
Rachel’s ability to tell stories that empathize with and speak to audiences results in clear, compelling content that sells messages and speaks values.
Imelda Wei Ding Lo
Imelda Wei Ding Lo is an Ontario lawyer and freelance writer specializing in legal, medical, and technology topics. She has worked as a writer and researcher for various companies, including Thomson Reuters, Compose.ly, and CAPREIT.
She graduated from the University of Toronto with a Bachelor of Arts in Political Science and History in 2014, York University (Osgoode Hall Law School) with a Juris Doctor law degree in 2017, and is currently working on a Master of Arts in Political Science at the University of Toronto.
Nayo Shell
Nayo is a writer and editor with a passion for creating compelling content that captivates and informs. With a technical background in environmental science, Nayo has spent 6 years sharing advancements in climate science. Her commitment to clarity and accuracy as an editor has honed her writing into a powerful tool for conveying complex ideas in an accessible manner.
Having transitioned into copywriting over the past 2 years, Nayo has channeled her talents into the health, wellness, and legal industries. Her words now help businesses share their messages and tell stories that inspire action and engagement. When you need a writer who can transform complex concepts into compelling and persuasive content, Nayo is the professional you can rely on.
Mission, Vision, and Values
The Excelsior Content mission is to aid digital marketing clients in executing their content strategy, from creation to delivery.
To that end, we assist our clients in churning out user-focused, SEO-forward, high-quality, timely content that aids in driving their digital marketing goals.
Our vision is focused on helping those clients with a purpose — clients who want to do some good in the world, from helping a person whose insurance claim was wrongfully denied by their insurance company to the parents of a child who developed a lifelong health condition due to a doctor’s negligence during birth, to the woman who can find no help for mental health online.
Over and over, we want to help the people who need help the most by assisting the companies that can provide that help. We can achieve this goal by helping our clients get the most useful content to those who are looking for it..
Excelsior Content values include authenticity, integrity, and loyalty, which we bring to every content submission or service we provide.
10
Years of experience
Dozens
of Happy Brands
Hundreds
of completed Content Projects