What We Do
Content Management Services
Excelsior Content offers content management consulting for your digital marketing business.
About Content Management Experience
Whitney Wellman has been managing content teams and assisting with content strategy for five years.
Her experience includes:
- Working for lead-generation and brand-focused websites
- Working with an in-house team and with digital marketing agencies
- Serving on both a full-time and contractual basis
About Content Management Services
Do you have a great in-house content team that needs help with direction and focus? Or do you need someone to build your content team from the ground up?
Excelsior Content can help with all your content management needs, including:
- Managing your content strategy on a freelance basis
- Providing aid to in-house content directors or managers
- Building your content strategy from scratch
- Revamping and improving your existing content strategy
Individual or packaged content management services we provide:
- Keyword research
- Topic ideation for web pages, blog posts, and backlinking campaigns
- Identifying content gaps
- Competitor analysis
- Content brief creation
- Content template creation
- Style guide creation
- Brand guide creation
- Writer training
- Writer testing and hiring
- Content team management
- Updating old, ineffective, or outdated content
- Writing metadata
- Managing content optimization
- Content assignments
- Content editing, revision, and submission
Content Creation Services
The Excelsior Content team completes new, original, unique written content in a range of formats for our satisfied clients every month.
The writers on our team have a combined experience of more than 25 years in content creation across a range of industries, including health, legal, entertainment, food, and marketing.
We can provide the following types of written, digital content:
- Brand-focused content
- Lead-generation content
- Geographically-based content
- Keyword-focused content
- Long-form and short-form content
- Blog posts
- Web pages
- Site copy
- Long-form backlinking campaign guides
- Content for Google My Business posts
What Do Our Content Submissions Include?
With Excelsior Content, you get an all-in-one package for each and every content assignment, be it a 500-word blog post or a 3,500-word backlinking campaign guide.
That means we complete the content process from start to finish, delivering the final, polished result to you.
For every new content piece, Excelsior Content will:
- Conduct keyword research and content competitor analysis
- Create a unique content brief
- Work according to your content budget
- Provide writing instructions for the overall aim of the piece and the goal of each individual section
- Match your existing content style, tone, and purpose
- Thoroughly research the subject matter
- Identify how the piece fits your existing content strategy
- Tailor the piece to your overall content strategy
- Edit and revise the piece until it is publish-ready
Content Delivery Timeline
We can design a content delivery schedule that matches your needs and budget.
The Excelsior Content team can deliver content daily, weekly, monthly, or another time schedule that meets your needs (such as every other month).
Podcast Creation Services
Are you looking to add a podcast to your content strategy to expand your content reach? Excelsior content can help with that, too.
You may already have the talent and voice to create a stellar podcast. Here’s how we can help:
- Editing podcast notes
- Helping you narrow your episode focus
- Identifying new podcast episode ideas
- Reviewing episodes to assess improvement of content
- Checking and researching podcast sources
Backlinking Aid Services
The best digital marketing teams will marry their content, SEO, and backlinking goals. That’s why Excelsior Content can assist with your backlinking campaigns in addition to content services and SEO.
Our well-researched, unique backlinking guides have helped multiple clients drive high-quality backlinks from reputable websites.
Top websites tend to link to not only sites with high authority but also to those that provide an in-depth look at a topic in a new and truly helpful (and credible) way. This is where we come in.
We can help you identify comprehensive, long-form content ideas for your backlinking campaign. With our well-researched, nothing-out-there-like-it guides, you’ll stand apart from other backlinking campaigns.